In the world of security token marketers, things are pretty much different. STOs are just occasionally not allowed to operate with conventional retail investors, probably because of the regulatory restrictions in several jurisdictions. In the US, the legislation does not allow the participation of non-accredited investors in most STOs. Therefore, the marketing strategy of a security token provider should be extensively geared in the direction of accredited and sophisticated investors.
Sophisticated investors are normally well educated and are experts in all the common finance-related topics. They usually have an above-the-average capital pool or high recurring income. They insist on more careful because of diligence and won’t like to jump on board due to any kind of fancy website or endorsement.
Therefore, when you plan to launch an STO, it is extremely important to get your compliance right and make the necessary documentation available to investors.
The first step that is included in STO marketing is defining your goals. You must explore who exactly you are talking to. If you are working with a good STO development company that also offers STO marketing solutions, then that section should be taken care of by the company.
The second most important step is to create a detailed content marketing strategy for your STO project.
Content is the Voice of Your BrandMost of the people are aware of the fact that “content is the ultimate king”. Well, yeah! Content has the potential to draw millions of eyeballs globally. If you create and share the right content about your STO project most frequently on the different mediums, this will help you gain trust amongst the global audience.
An Active Blog – The Actual Game ChangerBlog posts and detailed articles can help you to provide relevant knowledge to the whole world and educate potential readers through your own personal articles. It is highly recommended for companies as well as start-ups to maintain an active blog through which they can provide development related updates or educates the entire community about their niche.
You can begin with updating just 2 blogs or articles in a month. Setting up a blog is quite a simple task. It should not take longer than 1 hour. Today, there are many easy-to-use tools are available. For example, WordPress.org is quite handy tool. You can also go with third parties like Steemit and Medium.
Many of us believe in the fact that setting up a blog will not attract much traffic in the beginning and can waste a lot of time. That is actually true – a blog may take 3-5 months to gain desired traffic initially, but it will be noticed if you create a high-quality blog content.
Use Third-Party Blogging PlatformsIf you are looking for the faster results, you can trust renowned third-party blogging platforms to get your articles published. Medium and Steemit are one of the best options to consider. Getting assistance from such platforms, you can expect your content exposure to millions of readers. Steemit is the blockchain platform that is widely used by many Cryptocurrency enthusiasts. Medium is one of the most professional platforms that expose its content to more general readers. The final decision is on you, depending on who you want to reach. Many companies offering STO development services trust these third-party platforms for blog publishing and better results.
Social Media Post ContentSocial media is considered as one of the best ways to connect and reach the potential audience in any niche. Content is needed everywhere – in the social media posts, videos, images, and infographics. In other words, the strength of your social media page is actually determined by the strength of your content. Social media posts are concise, impressive, and interesting. Include quotes, ask questions, and share your achievements, polls, and funny post on your social media page to get more customer engagements.
Know Your UsersWhile most marketers prefer to do it at the end, but doing as the first thing can really help in the content marketing strategy. You should know what kind of content your customers prefer to see in your blogs, articles or on your social media page and then share the same. This will help you publish the content your customer like to read and gain more customer engagements.
Link Your Blogs with Social MediaIf you are writing a blog or article on your STO website, it is obviously for the benefit of your customers, therefore, make sure to share it with your social media followers as well. Doing this will help you gain more trust of your customers and also expand your customer base.
